How can I get better Google Rankings in a world with so much tough competition all going for the #1 spot? Check out my top tips here!
Getting good rankings in Google these days can be a real challenge, even for seasoned webmasters. The most recent Google update has somewhat shaken up the way we do things, and as a result we’re forced to adapt yet again.
If you roam the internet, you’ll find countless guides by many claiming to be an authority on the subject, and yet many of them overlap with the same information, and some even contradict each other.
So who do you believe?
I won’t get into who’s right and who’s wrong, but I will say one thing: I’ve spent a fair amount of time reading guides, and in combination with my training at places like Wealthy Affiliate, I have a few trusted techniques that I’d like to share.
Are you ready to get started? Then let’s go!
Tip 1 – Increase Your Webpage Load Speeds
If there’s one thing Google does not like, it’s a laggy, bloated, slow website. Nobody seems to know exactly where the line is drawn with load times, but the main idea is to always try and improve your load speeds.
Load times are made longer by things like images, videos, ads, plugins, certain website themes, and so on. Though we need things like images and videos to more effectively convey our messages and improve our overall SEO, too much of a good thing will slow down your loading speed.
It’s also a good idea to use certain image types over others (using .jpeg instead of .png files for example) as the file compression will save you valuable load time.
And of course having ads on your site is good for revenue, but beware that too many not only comes across as spammy to Google, but will slow down your pages too.
Certain Plugins and Themes are more draining than others for your website, and will hold you back a little as well. And too many plugins can be an issue as well, so if you have a few installed that you really don’t need, just get rid of them.
To check the speed optimization of your website, check out Google’s PageSpeed Insight Tool for a quick and easy analysis as well as on more tips to help you improve.
Tip 2 – Improve The UX (User Experience)
How is the navigation of your site anyway? Do your menus help users find their way around, or do they just add to the confusion?
An easy to navigate website earns you another Gold Star in the Google handbook, and is very good for your readers and potential success as well. If you’re making proper use of links and menus on your website, you’ll be able to more effectively guide your visitors around and get more clicks.
‘Cause we all live for those sweet, sweet clicks, right?
Anyways, you don’t have to over complicate it if you don’t want to. A simple navigation bar across the top, and adding some links to the sidebar can go a long ways for your readers and your rankings. Your website will come across as more organized and user-friendly, and who doesn’t love that?
Tip 3 – Target Quality Keywords
Keywords are an entire subject on their own, and one that I assume you have some knowledge of already.
That being said I just want to mention a couple simple tactics that may improve your keyword game:
Go for the Low Hanging Fruit
What I mean by that is, go for keywords that don’t have a lot of competition. Sometimes low competition keywords are also predicting low amounts of traffic, but you’re much more likely to get that traffic because you’re a lot more likely to get a 1st page spot on Google for that keyword.
It’s always tempting to go after the super popular keywords, but they often have so much competition that it’ll be impossible to rank well. It’s better to go for the easy ones instead, especially if your website is still pretty new.
Try The “Alphabet Soup” Technique
If you haven’t heard of this one, you’re in for a treat. The Alphabet Soup technique is a good trick to help you get some ideas flowing when researching keywords. It doesn’t matter if you Jaaxy, Google, or some other research tool, this will work regardless.
If you’re struggling to come up with good keyword ideas, head on over to Google and get ready to search.
For this example, I’ll start with the phrase “where to buy” and follow it up with the letter “a”. You don’t hit Enter, but instead let Google Instant give you some predictions to work with:
Now we’ll try where to buy + c and see what comes up:
As you can see, it’s a super fast method to generating keyword and article ideas.
And you can also create a double-space between two words in a phrase and repeat the alphabet soup technique.
“where a to buy” gives us “where and how to buy” instantly. Neat, huh?
Tip 4 – Include Images, Videos, and Internal Links
I know this goes partially against what we were talking about earlier – reducing imagery to help improve page load times, but it’s all about balance in the end.
You see, having things like images and videos within your posts and pages is a good thing that will increase your ranking and provide a quality user experience as well.
Try to imagine for a second looking something up on Google, then clicking on the first post that catches your eye.
The webpage starts to load and.. Shazaam! Nothing but a giant wall of text! No images, no videos, nothing but words. And depending on how clumped up it all is, you might not even try to read it before skipping off towards the next suggested website.
That sucks for the author, as search engines can see how quickly your audience “bounces” away from your site and this will affect your rankings. Google will start to suggest more attractive websites that tend to keep the reader’s attention for longer.
But where can I get free images and videos?
Brilliant question, glad I asked! The truth is, there’re tons of places to get these free resources for your website.
For images, check out sites like:
Just make sure the images you grab are “free for public use” or something to that effect. I know some of these sites have a mix of Free and Paid imagery, so just keep an eye out for that.
As for video.. Why not just go with YouTube? You can search up relevant videos and drop them into your blog posts or website articles easily and hassle free. Heck, you can even make your own considering YouTube is a Free service to use and abuse as you like. Start an account and get to making your own videos if you got the drive!
And on the subject of Internal Links, give Google some confidence in your website by supporting your articles/posts with links to your other posts. Do this especially if there’s relevant information in these other posts, as it all works towards enhancing the User Experience and builds credibility with your website as well.
Plus, it’s easy clicks for your other articles too!
Tip 5 – Write For People, Not Search Engines!
See, we sometimes try to build out this perfect SEO formula over time and it can really cause us to stray from the path of quality writing. I’ve been guilty of it in the past as well, making a checklist to follow for each of my articles written and making sure I try to hit every point.
Well as it turns out, there’s a lot of metrics to which Search Engines like Google use to grade and rank your website overall.
For the record, I don’t know exactly how many factors you get ranked based on, and judging from the other “guides” I’ve read over time, many others don’t either. I’ve heard there are as many as 200 or so, and that makes things unnecessarily complicated.
So what is the solution to this problem?
Write for the people, not for the Search Engines!
Yeah I know, here I am giving you tips on how to improve your Search Engine rankings, but these tips are also very much for the benefit of the reader as well. And as I mentioned, doing things like improving the User Experience and creating attention-grabbing content is good for BOTH the audience and Google rankings.
Two birds stoned at once, as they say!
The truth is, well-written content is timeless, regardless of what algorithm updates Google and the other Search Engines decide to roll out in the future. Instead of trying to hit a checklist of 200 or more possible factors, just concentrate your efforts on following a few simple rules like these and spend the rest of your time writing an entertaining piece for your readers.
Trust me, it’s going to help your Search Engine rankings in the long run.
The Wrap Up
So I hope that I was able to provide a few useful tips here, and don’t want to send you home with laundry list so I tried to narrow it down to just a few good ones.
It’s taken me a while to learn, from various failures and successes across a few different websites, but it all starts to make sense in the end. You’ll no doubt see some ups and downs yourself, but I always urge others to keep trying new things and don’t give up. Rankings will come in time, you just have to be patient and write good content.
Bonus Tip – More Training!
And one more thing: If you’re looking for more useful tips and the best SEO training on the market currently, I urge you to check out either Wealthy Affiliate or Clickbank University. They offer what I think of as the best training available and at an affordable price as well.
It’s training that I’ve benefited from greatly from over the past while, and now you can too.
So what are you waiting for? Get back out there and start writing or otherwise just creating content for your website!
And remember to stop in from time to time for more tips, reviews, and resources to help you on your journey to financial freedom. But if you have any questions or other pointers you’d like to share, leave me a comment down below and it’ll make my day. Or send me an email at email@example.com and I’ll help out however I can.
Until next time, I wish you all the luck and success in the world!
Disclaimer: Wealthy Affiliate and ClickBank University do not own or operate this website and is not responsible for its contents. It is owned by me (Tyson), an independent marketing affiliate. I’m not afraid to promote tools and resources that work, however, so check them out if you get a chance.